7LFreight expands instant cargo pricing and booking for North American forwarders across both air and trucking

• Leading North American rate management and quoting platform adds LTL eBookings with leading US carriers
• Bookings complement 7LFreight and WebCargo’s existing air cargo eBooking traction
• LTL bookings available through 7LFreight platform and via APIs for integration into transportation management systems

Oregon City, Oregon, December 13, 2022 – The global supply chain crisis of 2021 and 2022 underscored the business need for real-time and accurate freight decision-making for forwarders and customers. In order to help North American forwarders provide more competitive service, 7LFreight, a Freightos Group company, today announced the launch of real-time cargo rate management and booking of Less-Than-Truckload (LTL) freight within their platform. 

With this development, forwarders of all sizes can step beyond 7LFreight’s leading comprehensive rate procurement across more than 2,500 cartage agents and 100 airlines, to instant bookings across every major North American LTL carrier, including SAIA, Estes, AAA Cooper and more. In addition, 7LFreight helps forwarders extend the convenience to their customers as well, easily adding predetermined markups and allowing customers to rate and book shipments themselves in just minutes.

“7LFreight’s LTL platform has proven to be extremely beneficial to our team,” said Mike Wendorf

of Alliance Air Freight. “The LTL platform allows our customers to go in & manually quote, book, and dispatch carriers without our office’s need for any email correspondence. Prior to utilizing 7LFreight’s LTL platform it would take on average 6 emails per shipment from quote through shipment’s completion. By having our customers go online to book LTL shipments we have freed up time to focus on more productive tasks.”

The shift from static rate management and quoting to dynamic bookings extends beyond just trucking. 7LFreight already supports real-time eBooking across an industry-leading collection of major airlines including American Airlines, Emirates SkyCargo, Turkish Airlines, LATAM and others, via an integration with WebCargo.  

“We continually were asked by our customers how they could book the rates that they see within the 7LFreight platform,” said Brennan O’Dowd, the CEO of 7LFreight, a Freightos Group company. “Creating booking capabilities for the LTL carriers is a paradigm shift that allows customers to be able to both instantly price and book shipments without ever leaving 7LFreight.”

7LFreight is used by over 10,000 forwarding professionals through a friendly user interface and accessible API. North America has been one of the fastest growing markets for digital eBookings with over a 5x YoY eBooking growth in the region. Forwarders can request a demo for 7LFreight’s freight rate management and booking tool at 7LFreight.com/ltl