Amazon Lessons for Logistics Innovation

The February 2018 Freightos Update

By Eytan Buchman, VP Marketing, Freightos

This is a blog post based on our monthly LogTech email update, a roundup of logistics technology news delivered right to your inbox. Click here to join the list!

Amazon has over 541,000 employees, a market cap of $690 billion dollars, and….it still manages to push out ground-breaking innovation at a frantic, startup-level pace.

Amazon employs two strategies to move fast on new ideas:

  1. Ditch the planning-not-doing trap. Amazon pushes employees to test new ideas with live customers as quickly as possible.
  2. Small teams get-ship-done. Bezos keeps teams focused by capping size at small enough to be fed with two pies.

The result? Startup-like innovation paired with Amazon’s vast resources.

So it’s interesting to see that this month, more global logistics players are jumping on the tech bandwagon. Kuehne+Nagel, CMA CGM, and Daimler all tightened ties with tech, through in-house incubators (CMA CGM), accelerator partnership (K+N) and investments (Daimler).

Great things are afoot, even by small, focused teams.

Like a two person team at Freightos bringing transparency to ocean pricing on a route and carrier level. Try it yourself by searching for a route pair on our free Freightos Rate Insight platform. Or keep reading for our February, 2018, LogTech updates.



Following efforts to make digitalization core to its strategy, the carrier launched a tech incubator in Paris. (American Shipper)

The Digital Freight Sales Landscape
As just a handful of freight tech startups raise over $60m in January, Freightos CEO lays out his take on the freight tech landscape (Freightos)

Trucking Marketplace Scores $21m Investment 
Next Trucking, which already boasts some major BCO and carrier customers, raises $21 million from Sequoia  (TechCrunch)

Kuehne+Nagel Pairs Up With VC
The global freight giant paired up with Temasek, a Singapore government VC, to funnel tech into the supply chain. (Business Times)

A Roomba That Delivers?
Amazon patent floats idea of an autonomous household ground drone that can pick-up your packages…or drop them off for delivery.  (GeekWire)

750+ Million Data Points of Insight
The Freightos data team analyzes what happened to the air and ocean freight pricing in 2017 through the context of the world’s largest rate database. (Freightos)

Salesforce Puts Chips on Last Mile 
Bringg, an Israeli tech companies used by companies like Coca-Cola and Kimberly Clark to monitor delivery operations, raises $12 million.  (TechCrunch)

Convargo Pivots to Forwarder Model

After raising nearly $19 million in October, Convargo, a trucking marketplace, shifts to a forwarder model and rebrands as Everoad. (Lloyd’s Loading List)

Technology Vs Teamsters
Teamsters push UPS to ban the use of drones or driverless vehicles as they gear up for renegotiation of terms for some 260,000 UPS employees. (WSJ)

Maersk Throws Weight Behind NYSHEX
Maersk Line becomes sixth major carrier to join NYSHEX, a tech company promoting digital contracts and accountability in ocean freight (Splash 24/7)

Daimler Doubles Down on Tech
Daimler Trucking aims to stay on top of innovation, launching a digital platform for spot trucking booking, while investing in what3words. (FTThe Trucker)

It’s A Bird, It’s a Plane, It’s A Huge Drone
Boeing revealed a prototype of a large drone capable of carrying 500 lb payloads, designed and built in just three months (The Verge)

Tradeshift Launches Supply Chain Incubator
Tradeshift, a supply chain platform, launched Tradeshift Frontiers, an innovation lab focused on IOT, AI and blockchain (Techcrunch)

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