In China, business is all about who you know and the connections you create (known as Guanxi in Chinese). Nathan Resnick, CEO and Co-Founder of Sourcify, discusses the secret to getting preferential treatment when importing from Chinese factories.
„Everyone that does business in Asia knows that it’s fueled by relationships. If you can go over there and make that face-to-face relationship, the factory is probably gonna start treating you better than some of the other buyers.“
When a factory can put a face to its clients and has valuable interactions with them, they get priority over those who they do not.
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