Jonathan Holmes, All Nippon Airways Cargo, on using Freightos to unlock network visibility, increase efficiency, and attract new customers through smarter digital distribution.
Case Study
Jonathan Holmes, Deputy Director for Global Accounts at All Nippon Airways Cargo, breaks down how ANA used Freightos for Forwarders’ digital platform to grow its customer base and let forwarders book the full network – not just the trunk routes.
Manual sales channels have limits – especially when it comes to reach. For ANA, that meant the same customers booking the same trunk lanes again and again. But by shifting to Freightos’ real-time API distribution and marketplace, ANA didn’t just make quoting faster – they made their entire global network accessible and bookable at scale.
Discover how ANA used Freightos to put more offers in front of more customers – from seven to thirty tailored options at a time – while enabling regional forwarders in Europe and beyond to become top-tier customers through self-serve bookings, visibility, and freedom to choose. The result? Higher conversion, massive growth in long-tail customer segments, and a smarter, scalable sales strategy.
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