Watch: Determine Your Core Brand to Dictate Manufacturing Dynamic

In manufacturing, everyone wants the lowest price, highest quality, and least lead time. Nathan Resnick, CEO and Co-Founder of Sourcify, discusses how your approach to manufacturing can lead to lucrative results.

“It’s so fascinating to see how eCommerce companies grow like MVMT watches, like Gym shark, these $100-million plus dollar companies that started five, six, seven years ago, they’ve grown so fast because they’ve focused on their brand.”

Determining the core of your brand can help you decide what tradeoffs you’re willing to make. If you want to have the highest margins, your quality will suffer. If you want the highest quality, expect your product to take longer to produce.

 


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