The (Uncertain) Inevitability of Freight Digitization
Future of Freight Episode #30
Aired: June 1st, 2022
Talking freight digitization is fun but it only really matters if people want to use it. Digging into learnings from DB Schenker, Freightos (yep!), and more, Philip Blumenthal (aka Dr. Freight), who runs digital transformation at ECU Worldwide, one of the world’s largest LCL providers, touched on the promise of digitization, where it meets actual users, and whether change can indeed be managed.
This episode discusses:
- Whether freight tech adaption is as certain as we want it to be?
- The role (and tips for) aligning expectations and onboarding with customers
- The future of forwarders and the impact on NVOCCs like ECU
- And more
Note: This webinar assumes some prior understanding of the logistics technology ecosystem