Real-time market benchmarking & action enabled our team to identify hundreds of cost optimization opportunities in a single click.
Peter Stockhammer
Head Global Logistics Procurement at PUMA
About Puma
Puma is one of the world’s leading sportswear brands, renowned for its innovative designs and commitment to delivering high-performance athletic and lifestyle products. Established in 1948, Puma has grown into a global powerhouse in the sportswear industry, operating in over 120 countries and offering a wide range of products.
With its mission to be “Forever Faster,” Puma continually pushes the boundaries of design, technology, and sustainability. The brand has built strong partnerships with world-class athletes, teams, and cultural icons, ensuring its products remain at the forefront of sports and streetwear trends.
The Challenge: Achieve global transparency while boosting speed and execution
As in sports, agility and speed are key to winning. PUMA aimed to:
- Increase data visibility: Ensuring transparency across all lanes and LSPs was not only a challenge, but a strategic priority to enhance its competitiveness.
- Act faster to capitalize on market developments: The increased price volatility & unstable macro-economic uncertainties were roadblockers in tendering efficiently. PUMA wanted to ensure a unified, real-time benchmarking to bridge the gap between existing rates and the market reality.
- Optimize execution power: The reliance on manual processes became extremely time-consuming and susceptible to human error, delaying the response quality and times.
- Overcome global transportation complexity: The complexity of managing global tenders across 35 markets was a huge constraint in securing prices closer to the best market levels while leveraging data-driven decision-making.
The Solution: Flexible autonomous procurement to empower the team’s productivity
PUMA implemented Freightos Procure autonomous functionality, empowering their procurement teams to deal with market complexity and improve freight cost competitiveness while optimizing time.
From an early adoption stage, PUMA’s team managed to start tendering effortlessly according to their strategic targets.
Procure solution for PUMA:
- The digital rate engine incorporated all the relevant data while ensuring a streamlined connection to the LSPs.
- Introduction of business rules into the autonomous tendering (such as pricing, fuel surcharges, lead times, sustainability, carrier allocation quota), enabling data-driven decision-making.
- The platform scanned the market, validating rates against defined indices, proposing best actions to the teams for approval, and creating procurement requests on their behalf when relevant deviations were noticed.
Freightos Procure allowed us to quickly reduce our teams’ workload and increase our productivity. They are supporting us daily on our mission of procuring “FOREVER.FASTER.” and smarter by securing our logistics competitive advantage.
Peter Stockhammer
Head Global Logistics Procurement at PUMA
The outcome: Unrivalled market visibility and cost-effective procurement performance
What defines a winner is not avoiding obstacles but overcoming them. PUMA’s team uses Freightos Procure daily to beat market fluctuations with an innovative approach.
The collaboration enabled PUMA to enhance competitive performance, ensuring its rates are always aligned with the actual market levels and quickly capitalizing on market opportunities.
By centralizing tender and rate management, PUMA gained unrivalled visibility into its transportation data, while strengthening the relationship with LSPs through strategic dialogue.
