Sweetest Supply Chain in the World

Judah Levine

In the early 1940’s, World War Two was taking the toll on chocolate rationing. Mr. Pietro Ferrero, a pastry maker, used hazelnuts, which were easily available in Italy, to create a spread …and so, Nutella was born. Initially sold in slices, Peitro changed Nutella into a paste because children were eating the Nutella slices and throwing out the bread.

In 1983, Nutella exported the spread to the US market and since then, it has continued its quest for global dominance of your sweet tooth, using a fantastic global supply chain.

Get your calendars out. February 5th is World Nutella Day. And to celebrate, we hunted down this amazing map that sheds light on just how globalized production can be. Once a local product of Piedmont, Italy, Nutella’s supply chain now spreads (pun unfortunatly intended) from Brazil (sugar) to Nigera (cocoa), from Turkey (hazelnuts) to Malysia (palm oil). And that’s without the factories located in Russia, Poland, Canada, Argentina, Brazil, Australia and other countries. And what connects them all? A supply chain that extends to 75 countries across the world.

Map of the Global Nutella Supply Chain

This information was all divulged in an OECD report that focuses on the role of global value chains (GVCs) in world trade. The report summarizes that production fragmentation is on the rise across the world. The study also highlights the importance of local demand. No Nutella factories are placed in central and east Asia because of lower demand, while developing and emerging economics are utilized for the agra-food development. To do this process well, a supply chain needs to run like an oiled machine, requiring plan but also automation technology. Want to read more about some fantastic supply chains? Check this article out.

You can read the full OECD report here.

Backer, K. D. and S. Miroudot (2013), “Mapping Global Value Chains”, OECD Trade Policy Papers, No. 159, OECD Publishing.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

For sweeter international freight booking, instantly get and book rates from many forwarders.

Get a demo of’s Enterprise Shipper capabilities helps you spend less time and money on each shipment, reducing spend with better:

  • Improved selection across price, mode, vendor, performance metrics on each shipment
  • Reduced management time with on-demand documentat management and tracking
  • Real-time service through automated services, real-time chat, and integrated messaging options
  • Powerful payment options, including credit, batch processing, reconcilations and more.

Complete this form to request a free demo

Back to top