What Freight Management Actually Needs To Do
Granted, a good freight RMS needs to provide a dynamic, multi-modal single source of truth for tariffs, where uploading and retrieving rates is simple, no matter how complex carrier pricing is. Important as that is, however, it’s still only a means to an end.
C-level logistics professionals approaching fragmented data systems across multiple offices, need to ask themselves one question:
What are you trying to achieve with your freight rate management platform?
Aim for a rate management system and, chances are, that’s all you get. Aim for improving sales efficiency by tapping into rate management … and it’s a whole different ballgame.
Getting multi-modal rates properly organized for an entire company is a herculean task but once it’s in place, it’s the foundation upon which actual efficiency lies.
Resting on that base of rate management should be routing, pricing and sales automation. Here is tangible value – and not just for sales teams, but potentially for online channels as well. With sales automation comes business intelligence, for instance, on sales performance and trade lane profitability.
Sticking with “mere” rate management without those automation tools is tantamount to switching all your records to CDs, when the only player you own is in the car. Sure, it’s easier to store them … but it’s a pain in the neck to listen to Led Zeppelin that way.